Openshift Consulting
Open Source Monitoring
Integration-Testing
Digitization in Companies
Innovative, web-based business models are based on data analysis and processing. Big data refers to the immense amount of data that can no longer be managed manually. New tools and technologies help to control this flood of data.
Digital customer approach means personalised customer approach. Companies in the B2C sector must recognise the needs of their customers at an early stage and offer appropriate products and services. Today's customers expect a higher degree of personalisation. The traditional ‘watering can principle’ is no longer sufficient. Processed user data is crucial in order to create offers that are specifically tailored to the user.
Digital transformation affects all areas of the company. In order to fully utilise the opportunities, a cultural change is essential. At ConSol, we promote this change with in-depth expertise in agile methods and DevOps - so that you are successful in the digital age.
Christoph Ehlers
Head of Custom IT Solutions
ZMOT: Zero Moment of Truth for B2C & B2B
However, traditional B2B companies can also learn a thing or two from innovative methods in the business-to-consumer environment. This is because the user behaviour of business customers is not all that different from that of direct customers. Business customers use online channels and platforms to obtain information. B2Bs also make their first decision in the research or exploratory phase, long before the first personal contact is made. Google has dubbed this behaviour the zero moment of truth (ZMOT).
Cloud as a Technological Driving Force
At the same time, digital business models are changing the demands placed on the performance of technology. In this environment, cloud services are certainly the most powerful driver of digital transformation. Analogue business processes are being questioned and replaced by IT-supported processes. Digitalisation is challenging IT - and companies cannot avoid modern cloud solutions when introducing digital business processes and data processing mechanisms.
Cloud providers promise high-availability computing power, flexibility through scalability and powerful tools as indispensable services for gradually incorporating digital change into corporate structures. Whether public, private, hybrid or multi-cloud: companies must decide which model and which cloud strategy is right for them after carefully evaluating their current situation and future needs.
Cultural Change at Employee and Management Level
In addition to the technological and customer/product-oriented to-dos, the culture and internal attitude of a company are crucial for a successful digitalisation project. Management is required to set an example of progress-friendliness without frustrating the workforce. This includes digital workspaces as well as training employees on and with new technologies. After all, man and machine will continue to grow together in the future. As part of change management, internal communication of changes is also very important in order to continuously involve employees.
Agility and DevOps for Everyone
The increasing demands for efficiency and speed in implementation are also calling for agile approaches such as DevOps on a technical level. These approaches no longer only affect pure IT companies. As there are more and more digital networks behind physical products (networked machines, intelligent cars, etc.), these working approaches have also arrived at manufacturers and in the manufacturing industry.
Start the Digital Transformation of your Company with ConSol
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Judith Bato